Today we are going to discuss what are the best practices we should follow in SEO while building a website.
But before lets us discuss what is SEO?
Search Engine Optimization is popularly known as SEO, which is the concept/practice of increasing the quantity and quality of traffic to your website through search engine results.
In simple words, it is the process of improving the visibility of the site to relevant searches.
Today we will discuss 10 points to take care of SEO while building a website.
- User-friendly URL
Simple the URL so that easily it will be remembered by the user.
Therefore, it is recommended to keep URL short and each word separated by a hyphen (each word instead of camel casing). Few words in URL separated by hyphens should also contain some keywords which are related to the page we are targeting.
- Optimisation of content
The last word of SEO refers to optimization. it is recommended to optimize the images as they occupy the majority size of the whole webpage if images optimized it will decrease the load time of webpage helps it load faster.
Meta tags: meta tags description define the metadata about the current webpage which helps search engine to understand additional information about the webPage.
Title tags: it is also an important part of SEO. content written in title tags is read by a search engine. Therefore giving concise title help in better search optimization of the webpage.
Alt tags: alt tags also help in SEO and text given in alt tag should be relatable to webpage otherwise, it becomes difficult of the search engine to relate the image with the rest of the page.
- Integrating Social media
Integrating social media to website can helps bring potential users from these(social platform) to website. thus increase traffic which helps in improving ranking.
- Proper use of Heading Tags
try to provide content which includes some keywords or meaningful word related to the current page to the heading tag because concerning HTML document search engine gives a higher preference to heading tags.
- Use of hyphens in URL
It is recommended to use hyphens instead of underscores as it helps google to identify each word (or keywords in URL) else search engine will assume the whole URL as one word which decreases the efficiency of search engine.
- Adding Site map
Adding XML sitemaps helps search engines to crawl and index a website and allowing all search engines to be notified of the site map by inserting it into the robots. txt file. In a nutshell, sitemaps enhance the ranking of a website in search engine results, thus boosting the SEO efforts.
- Caching of images
Caching of images can help in reducing the load time of the webpage the next time we visit the page. Caching is the ability of a web browser to store files right on your computer and then loading those files from there the next time to you visit the page. This eliminates the need to redownload those assets, which can significantly reduce the time it takes the page to load.
- Place CSS Outside of the HTML Document
When building a website make sure to keep all CSS outside of HTML document.Because Search engines view a website through what’s contained in the HTML document. And if CSS is not externalized, it can add several additional lines of code in your HTML documents that, in most cases, CSS is written ahead of the actual content and might make crawling them slower. Search engines like to get to the content of a website as quickly as possible.
- Use Content that search engine can easily read
We all know Content is the core component of a website, and it is what the search engines feed on. Therefore Make sure, When building a website you should take the good structure for content (headings, paragraphs, and links).
Sites with less to moderate content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the early design phase.